| 李继波 陈盈盈 杨健 伍巧丽 陈文婷.时间定价激活经济效用心理定势：来自电生理学的证据[J].现代生物医学进展英文版,2016,16(19):3755-3758. |
| 时间定价激活经济效用心理定势：来自电生理学的证据 |
| Accounting for Time Activating Economic UtilityMindsets: Evidence from Electrophysiology |
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| DOI： |
| 中文关键词: 时间定价 脑电alpha波 皮肤电 心率 经济效用心理定势 |
| 英文关键词: Accounting for time Alpha power Galvanic skin response Heart rate Economic utility mindsets |
| 基金项目:广东省哲学社会科学" 十二五" 规划2015 年度项目（GD15YXL02）；岭南师范学院2014年度人才引进项目（ZW1407） |
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| 中文摘要: |
| 目的：从电生理学角度探讨时间定价是否激活经济效用心理定势。方法：采用脑电alpha波、皮肤电、心率作为经济效用定势的指
标，考察时间定价组被试与控制组被试的差异。结果：与控制组相比，时间定价使个体大脑琢波功率值和功率百分比更低、皮肤电
更大、心率更快，个体更不平静、更不耐烦(P<0.05 或P<0.01)。结论：时间定价可能激活了经济效用心理定势。 |
| 英文摘要: |
| Objective:To investigate whether accounting for time activates economic utility mindsets from the perspective of
physiology.Methods:Using alpha power, galvanic skin response, and heart rate as indicators of economic utility mindsets, we tested differences
of the indicators between participants in billing-time condition and ones in no billing-time condition.Results:Subjects in experimental
condition showed lower alpha power, faster heart rate, and larger galvanic skin response which indicate higher impatience(P<0.05
or P<0.01).Conclusion:Putting a price on time activates a mindset of economic maximizing utility. |
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